• Consumption,  Japan

    Japan’s Third Modern Wine Boom: Third Time’s the Charm

    Over the past several decades, Japan has experienced multiple booms in wine consumption. The first major boom occurred in the late 1980s with the introduction of Beaujolais Nouveau. Another boom occurred from around 1997 to 1998 after a Japanese sommelier won the International Sommelier Competition and received significant media attention. Wine, particularly inexpensive wine from Argentina and Chile, flooded the market exposing the Japanese consumers to wines beyond France. Unfortunately, wine consumption fell soon after. What I am calling Japan’s third modern wine boom started…